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Ten vital distribution solutions every hotel needs to stay competitive
11/10/2017
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5:17:07 PM
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This article explores ten key distribution solutions every hotel needs in order to stay competitive and properly market its products.
What Booking.com’s rise in TV ads budget means for hotel brands
11/23/2017
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8:59:13 PM
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Priceline's Booking.com intends to shift marketing strategy away from performance-based advertising, with an intended 55% increase in TV advertising spend.
Google Travel is worth $100 Billion — even more than Priceline
09/19/2017
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8:49:12 AM
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Skift estimated Google’s travel business could be worth $100 billion, contributing about 15% to Google’s $650 billion market cap; Google travel revenue in 2016 was expected to be $11.2 billion.
TripAdvisor’s new CFO says quality hotel content is key to instant booking conversion
10/30/2017
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7:12:01 PM
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TripAdvisor’s new chief financial officer Ernst Teunissen said that TripAdvisor is applying renewed energy into getting accurate, complete descriptions of hotel attributes to drive more direct bookings through the platform.
Blurred lines between search and e-commerce shed light on travel brands
10/12/2017
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10:47:25 AM
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The top priority is to provide best user experience.
Could Google become the dominant force in hospitality?
08/23/2017
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3:09:53 PM
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Google and Booking know more about the customer than hotels do. However, the cost, time and resources a hotel can put into this versus what Google can do is a David-Goliath scenario.
Google is testing vacation rental search in its hotel price-comparison tool
07/21/2017
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5:13:49 PM
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In tests involving about 7,000 property listings in Europe, Google is checking if travelers would like to use it to search and book vacation rentals. Online travel rivals should be on the alert.
Travel apps need a data-centric approach to marketing
07/19/2017
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1:16:36 PM
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A data-centric approach is promoted to mobile app marketing, it utilizes meaningful in-app events across the user lifecycle by properly leveraging and analyzing deep data points to drive retention, engagement and revenue.
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